Introduction
Clearasil, a leading skincare brand renowned for its acne-fighting solutions, aimed to leverage the back-to-school season to promote its “Start the School Year with Clear Skin” campaign. The objective was to resonate with students and parents alike, emphasizing the importance of clear skin for confidence and success as they embarked on a new academic year.
Challenge
The challenge was to create a compelling out-of-home (OOH) campaign that would capture the attention of the target audience amidst the clutter of back-to-school advertisements. Additionally, the campaign needed to effectively communicate Clearasil’s message of confidence and empowerment through clear skin, while also offering tangible value to consumers.
Execution
- OOH Poster: The OOH poster featured a vibrant and dynamic design that showcased a confident, smiling student with clear skin. The headline boldly proclaimed, “Start the School Year with Clear Skin,” capturing attention and conveying the campaign’s message succinctly.
- Billboard: The billboard design emphasized the transformative power of Clearasil by showcasing the headline, “Start the School Year with Clear Skin,” reinforcing the idea that Clearasil products could empower students to feel confident and self-assured. The billboard strategically positioned near schools and high-traffic areas ensured maximum visibility among the target demographic.
- Voucher: As part of the campaign, Clearasil offered a voucher redeemable for a special back-to-school skincare kit. The voucher design featured a clean layout with bold typography and vibrant colors consistent with the campaign’s visual theme.
